Privacy Policy
HOOKED & COMPANY, INC.
PRIVACY POLICY
Last Updated June 05, 2026
IMPORTANT: Pursuant to our Terms of Use, which are incorporated in this Privacy Policy, YOU AGREE THAT ALL DISPUTES BETWEEN YOU AND US REGARDING OR RELATING TO THIS PRIVACY POLICY IN ANY WAY WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION, AND YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.
Our Commitment to Privacy
HOW WE COLLECT AND USE YOUR INFORMATION
IMPORTANT INFORMATION REGARDING EDUCATOR PORTAL ACCOUNTS AND USERS
DATA SECURITY AND PROTECTION RIGHTS
RETENTION OF PERSONAL INFORMATION
WHO WE ARE
Hooked & Company is a US-based company that provides subscription-based content and book series as well as supplemental education materials and mobile Apps for various content driven instruction.
How We Collect and Use Information
| Personal Information Category | Examples | Collected for Adults? | Collected for Children? |
|---|---|---|---|
| A. Identifiers | A real name, alias, unique personal identifier, online identifier, Internet Protocol address, email address, telephone number, Account name, or other similar identifiers. | Yes | Yes |
| B. Customer records PI categories | A name, signature, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. | Yes | No |
| C. Protected classification characteristics under applicable state or federal law | Sex (including gender) | Yes | Yes |
| D. Commercial information | Records of products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies. | Yes | Yes |
| E. Biometric information | Genetic, physiological, behavioral, and biological characteristics or activity patterns used to extract a template or other identifier or identifying information—such as fingerprints, face prints, voiceprints, iris or retina scans, keystroke, gait, or other physical patterns and sleep, health, or exercise data. | No | No |
| F. Internet or other similar network activity | Browsing history; search history; or information on a consumer’s interaction with a website, application, or advertisement. | Yes | Yes |
| G. Geolocation data None | Physical location or movements | Yes | No |
| H. Sensory data | Audio, electronic, visual, or similar information | Yes | Yes |
| I. Professional or employment-related information | Current or past job history or performance evaluations. | No | No |
| J. Nonpublic education information | Education records directly related to a student, such as grades, class lists, student schedules, and student identification codes, maintained by an educational institution or party acting on its behalf. | No | No |
| K. Inferences drawn from other PI | Profile information reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes | Yes |
| L. Sensitive PI | L. Sensitive PI Social security number, driver’s license, state identification card, or passport number; account login, financial account, debit card number, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; a precise geolocation; racial or ethnic origin; religious or philosophical beliefs; mail, email, and text message contents; and genetic data. | Yes | No |
Browsing Information: During your visit to our Site, our web server automatically gathers and stores certain information about your use of the Site. Information collected and stored includes: your IP address, URLs you visit on our site, browser type and language, the date and time of your visit, and any materials that you downloaded. We use this information to evaluate, maintain, protect, and improve our content and services, to make the Site more useful to our users, and to comply with licensing requirements. We also use this information to diagnose issues with our server, to ensure the server operates smoothly, and to learn about the number of visitors to the Site. This information does not identify or track you personally.
Personal Information: We may collect information directly from you when you provide it to us or automatically when you access and use the Sites or Services, when you consult with customer support, send us an email, or communicate with us in any way (for example, to make a support request) or make a purchase on our Sites or from a third party. This information may include your real name, email address, postal address, phone number, IP address and device identifiers, username, password, geolocation, credit card information, alternative payment method information, invoices, order information, and transaction history. Financial information can be entered to purchase merchandise and the Services but that information is passed directly to third party financial vendors solely for the purposes of processing and finalizing the transaction and is not saved by Hooked & Company, the Site, or the Apps. If you communicate directly with us, we may maintain a record of those communications and responses. In order to enhance our ability to provide relevant marketing, offers and services to you, we obtain information about you from other sources, such as public databases, joint marketing partners, and fraud detection companies. In order to facilitate creation of student rosters, student name and student email may be automatically collected for the sole purpose of creating the Student Account. This information is only collected in coordination with an Educational Institution and is not used for any other purpose and is never shared. The information we collect may also include any other information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (collectively “Personal Information”).
Children’s Personal Information: The treatment of the Personal Information of children under the age of 13 (a “Child”, or “Children”) and such Personal Information with respect to any such Child, (“CPI”) is detailed below in the Section entitled Children’s Information.
Other Uses of Information: We use the information we collect or receive (alone or in combination):
- To respond to your inquiries and fulfill your requests, such as to send you products you have ordered or information regarding our products and services you have requested, or to respond to any other inquiry or feedback you send to us.
- To send administrative information to you, for example, invoices, renewal notices, information regarding our Services or Sites, and changes to our terms, conditions, and policies.
- To send you marketing communications, including via email and SMS in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you.
- To personalize your experience on our Sites by presenting products, content and offers tailored to you and your interests, including by creating custom audiences on social media sites.
- For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Sites and products and Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
- For other reasons that we describe to you at the time of collection.
Third-Party Links: The Site and Apps may contain links to third-party websites that are not controlled by, or potentially affiliated with, Hooked & Company. These third-party links are provided as a convenience, and you agree that, in the event you determine to click on any such third-party links, you do so at your own sole risk. Hooked & Company is not responsible for the privacy policy or practices of third-party websites, the links of which may be displayed on the Site and Apps.
HOW WE SHARE YOUR INFORMATION
We may disclose your personal information to the following categories of recipients and for the following reasons:
- Service providers. In order to provide our Services to you, it is necessary for us to disclose your information to service providers who perform certain functions of our Services on our behalf. Examples include cloud hosting providers (to provide data storage and processing services); communications providers (to process new queries and to manage our emails); and fulfillment providers (to send you products or provide access to our Services).
- Payment Processors. When you make a purchase your billing information is collected and processed directly by our payment processor Braintree. We never receive or store your full credit card information. Braintree commits to complying with the Payment Card Industry Data Security Standard (PCI-DSS) and using industry standard security. In addition, you may provide your billing information to other sellers on their respective shopping platforms to purchase our products or services. Those sellers receive the information needed to verify and authorize your credit/debit card or other payment information and to process your order. You should check the privacy policies of those sellers for how they use your information.
- Marketing Partners. We selectively share our postal mailing address list and email list with marketing partners so that they may provide you with information about product or service offerings which may be of interest to you.
- Our Commercial Partners. We share information we collect with commercial partners that assist us with providing our Services to you and finding relevant leads.
- Targeted Advertising. We will share your information collected about your visits over time and across our Services and multiple devices and other websites with our advertising partners in order to serve targeted advertising to you. For more information on targeted advertising and how to manage your preferences please refer to our Cookie Notice.
- Business transfers. We may share or transfer information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Policy.
- We may share your information with any other person with your consent to the disclosure, as permitted by law.
- The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.
Required by Law, Good Faith, or Exigent Circumstances: Hooked & Company reserves the right to access, use, preserve, or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to respond to requests from public and government authorities, a judicial proceeding, court order, or other legal process; (c) to enforce our Terms of Use; (d) to protect our operations or those of any of our marketing partners; (e) to protect our rights, or the privacy, safety or property or you or others; (f) to allow us to pursue available legal remedies or limit the damages that we may sustain; and (g) to investigate, prevent, or take action regarding illegal activities, to verify the authenticity of any transaction, to examine suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in legal proceedings.
CHILDREN’S INFORMATION
This Section supplements the Privacy Policy only in respect of Children and their Parent(s).
Our Services are designed to be used by Children, but all accounts must be registered by the parent or legal guardian (a “Parent” or “Parents”) of any Child using our Services. The Services require significant Parent involvement upon setup. The Sites and Apps may request certain Personal Information related to a user of our Services, including name, school grade, date of birth, and program level, which Personal Information is obtained only (a) in the case of a user who is at least 18 years of age (an “Adult”), with the consent of such Adult or (b) in the case of a Child, with the verifiable consent of such Child’s Parent(s).
The Children’s Online Privacy Protection Act of 1998 and the rules promulgated thereunder (collectively, “COPPA”) requires Hooked & Company to inform Parents about its practices for collecting, using, and disclosing CPI. It also requires Hooked & Company to obtain verifiable consent from a Child’s Parent for certain collection, use, and disclosure of the CPI. This Section notifies parents of: (a) the types of CPI we may collect, (b) how we use collected CPI, (c) our practices for disclosing CPI, (d) our practices for notifying and obtaining Parents’ consent when we collect CPI, including how a Parent may revoke consent to previously collected CPI, and (e) all operators that collect or maintain CPI through the Sites and App.
If Hooked & Company learns that we have inadvertently collected CPI without the Parent’s consent, we will take appropriate steps to delete that information as soon as possible. Although this is unlikely to happen, if you are a Parent and you discover that your Child has a registered account with our Service without your consent, please alert us immediately by emailing MyPrivacy@HookedAndCompany.com so that we may delete that CPI from our systems and terminate any account your Child has created with us.
Our Apps are designed to be used by children, and CPI collected there is solely for the purpose of optimizing the App experience. This data may be shared with partners listed here and is never shared for marketing purposes.
CATEGORIES OF INFORMATION THAT MAY BE SHARED WITH THIRD PARTIES
In the preceding 12 months, we have also disclosed the following categories of PI for one or more business purposes
| Personal Information Category | Category of Third-Party Recipients
Business Purpose Disclosures of Adult and Child Personal Information |
|
|---|---|---|
| A. Identifiers | Service Providers, advertising networks (only for Adult PI), and Government entities (only if required) | |
| B. Customer records PI categories | Service Providers, advertising networks (only for Adult PI), and Government entities (only if required) | |
| C. Protected classification characteristics under applicable state or federal law | None | |
| D. Commercial information | Service Providers | |
| E. Biometric information | None | |
| F. Internet or other similar network activity | Service Providers | |
| G. Geolocation data None | Service Providers | |
| H. Sensory data | Service providers | |
| I. Professional or employment-related information | None | |
| J. Nonpublic education information | None | |
| K. Inferences drawn from other PI | Service Providers, advertising networks (only for Adult PI), and Government entities (only if required) | |
| L. Sensitive PI | Service providers | |
If you would like to review or delete any CPI we have collected from your Child, or to withdraw permission for us to collect any CPI from your Child, please contact us at MyPrivacy@HookedAndCompany.com.
Data Security and Protection Rights
Transferring Personal Data from EU to US. Hooked & Company’s principal place of business is in the United States. Information we collect from you will be processed in the United States only. Hooked & Company collects and transfers personal data to the United States from the European Union, only in the way set forth in this Policy. Hooked & Company endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with Hooked & Company and the practices described in this Policy.
Data Subject Rights. This Policy is intended to provide you with information about what Personal Information Hooked & Company collects about you and how it is used. If you have any questions, please contact us at MyPrivacy@HookedAndCompany.com.
Restricted Access. The security, confidentiality, and integrity of your Personal Information is very important to us. Technical, security, and administrative measures have been implemented to protect your information from unauthorized access, disclosure, modification, and use. We periodically review our security protocols to consider appropriate new technology and methods. Unless otherwise disclosed in this Policy, Hooked & Company restricts access to Personal Information to its employees, contractors, and agents on a needs-only basis for performing work for us, and they are subject to contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. However, no data transmission over the internet or information storage technology can be guaranteed to be 100% secure, so you should take care in deciding what information you send us in this way.
Access to Information. You can access, correct, update, delete, and deactivate personal information you have provided to us by emailing us at MyPrivacy@HookedAndCompany.com, texting customer service at 888-605-5055 or writing to us at Hooked & Company, 4 Mountainview Terrace Suite 301, Danbury, CT 06810.
Opting-Out of Marketing Emails. You can opt out of receiving marketing emails from us by clicking the “unsubscribe” link in the email, by emailing MyPrivacy@HookedAndCompany.com or writing to us at Hooked & Company, 4 Mountainview Terrace Suite 301, Danbury, CT 06810. If you choose to no longer receive marketing information, we may still communicate with you regarding such things as security updates, product functionality, responses to service requests, and for other transactional, or non-marketing purposes.
Opting Out of Postal Direct Mail Marketing. If you want to opt out of receiving paper marketing communications via postal mail, email us at MyPrivacy@HookedAndCompany.com and provide us the exact name and address as it appears on the mailing label so we can identify you correctly.
Interest Based Ads. Please refer to our Cookie Notice for opt out information.
Push Notifications. If you use our Apps, we may ask if you want to receive push notifications so that we can send you updates, communications, and other messages about the Services. To opt out of getting these push notifications or other messages, you must turn off the push notification function within your device settings.
Control Tools on Your Mobile Devices. There may be controls on your mobile devices such as the ability to turn off GPS locator and other privacy settings.
Consent. If we have collected and processed your personal information with your consent, then depending on the jurisdiction where you reside and applicable law you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Timing and Third Parties. We will endeavor to comply with your request for changes as soon as reasonably possible. Unless required by law, we are not responsible for informing third parties with whom we have already shared your information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities.
RETENTION OF YOUR PERSONAL INFORMATION
We retain your personal information to comply with applicable legal, tax or accounting requirements, to maintain records of fraud, to enforce our agreements, to comply with our legal obligations, or in accordance with our standard business practices. The Personal Information of subscribers will automatically be deleted from our systems when those subscribers have been inactive for an extended period. For more information regarding the rules for specific data, please refer to our Data Retention Policy.
Changes to Privacy Policy
This Policy may change from time to time as new or updated content and services are added to the Site and Apps. You are encouraged to check this document periodically to stay informed of current information, and privacy and security guidelines. Continued use of the Site and Apps following the posting of any changes to these terms will signify that you agree to and accept the changes. We will notify you of any substantive changes to this Policy.
Data Protection Officer
Hooked & Company’s principal place of business is in Connecticut, United States. Hooked & Company has appointed an internal data protection officer for you to contact if you have any questions or concerns about our personal data policies or practices. The data protection officer’s name and contact information are as follows:
John Laurentus
Hooked & Company
4 Mountainview Terrace Suite 301
Danbury, CT 06810
MyPrivacy@HookedAndCompany.com
NEVADA RESIDENTS’ PRIVACY RIGHTS
A Notice to Nevada Residents. Under Nevada law, if you are a resident of Nevada, you may apply limits to the sale of certain personal information to third parties for resale or licensing purposes. You are entitled to register your preference for limits on such sales in the future by sending an email to NevadaPrivacyRequest@HookedAndCompany.com, with the subject line, “Nevada Do Not Sell Request” along with your first and last name, zip code, and whether you are a former or current member of any of our Services so that we can match your information to your account.
CALIFORNIA RESIDENTS’ PRIVACY RIGHTS
This Section regarding the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), supplements this Policy solely with respect to all visitors, users, and others who reside in the State of California (each, a “Consumer”). Any terms defined in the CCPA, as amended, have the same meaning when used in this Section.
California Do Not Track Disclosures. We do not currently respond to data collection signals, such as your browser’s Do Not Track signal, and we do not permit third parties to track your activity over time on the Site and Apps. We also do not track your online browsing activity on other online services over time.
Information Hooked & Company Collects
Please see How We Collect and Use Information above for further details about the personal data we collect and the additional data that we collect.
Use of Personal Information
Please see How We Collect and Use Information and How We Share Your Information above for further details about how we use the Personal Information we collect.
Disclosures of Personal Information for a Business Purpose
Hooked & Company uses your Personal Information for the purposes described in this Policy, which include “business purposes” under the CCPA. Such purposes include (a) auditing related to a current interaction with a Consumer, (b) detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity, (c) debugging errors that impair functionality, (d) short-term, transient use, provided the Personal Information (i) is not disclosed to another third party, and (ii) is not used to build a profile about a Consumer or alter their individual experience outside the current interaction (for example, the contextual customization of ads); (e) performing services such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of Hooked & Company or the service provider; (f) undertaking internal research for technological development and demonstration; and (g) undertaking activities to verify or maintain the quality or safety of, or upgrade or enhance, a Hooked & Company service or device.
Your Rights and Choices.
CCPA provides Covered Persons with specific rights regarding Personal Information. This Section describes such rights and explains how to exercise those rights.
Access to Specific Information. In the past 12 months, Hooked & Company has collected your (a) Internet or similar network activity and (b) geolocation data to Hooked & Company’s internet service providers, in each case, in order to maintain, protect, and improve the Site and Apps and the content of the Site and Apps and the Services.
Data Portability Rights. Consumers have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable Consumer request (see “Exercising Data Portability and Deletion Rights”), we will disclose to you: (a) the categories of Personal Information we collected about you, (b) our business or commercial purpose for collecting that Personal Information, (c) the categories of third parties with whom we share your Personal Information (in the event you have opted in to our sharing of such Personal Information with such third parties), (d) the specific pieces of Personal Information we collected about you (also called a data portability request), and (e) if we sold or disclosed your Personal Information for a business purpose, lists disclosing the following: (i) sales, identifying the Personal Information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
Response Timing and Format
We endeavor to respond to a verifiable Consumer request within 45 days of its receipt. If we require more time, up to 45 additional days, we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by U.S. mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the receipt of a verifiable Consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance, specifically as either a downloadable .pdf or .csv file.
We do not charge a fee to process or respond to your verifiable Consumer request unless the request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Personal Information Sales Opt-Out and Opt-In
You have the right to opt out of the sale of your personal information to third parties. To exercise this right, please visit our “Do Not Sell My Personal Information” webpage. Please note that your right to opt out does not apply to our sharing of personal information with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the personal information only for that function .
How to submit a Request. You may submit a request to exercise your rights by text messaging at 888-605-5055 or by using our Consumer Data Request form.
Nondiscrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (a) deny you services; (b) charge you different prices or rates for services, including through granting discounts or other benefits, or imposing penalties, (c) provide you a different level or quality of services, or (d) suggest that you may receive a different price or rate for services or a different level or quality of services.
Other Privacy Rights for California Residents
- The right to know about the Personal Information that we collect about you and to know how it is used and shared;
- The right to delete Personal Information collected from you consistent with applicable law;
- The right to opt-out of the sale or sharing of your Personal Information;
- The right to non-discrimination in exercising your rights;
- The right to correct inaccurate Personal Information that we have about you; and
- The right to limit the use and disclosure of sensitive Personal Information collected about you.
To exercise any of your data rights under applicable law, please contact us at CaliforniaPrivacyRequest@HookedAndCompany.com or in writing at:
Hooked & Company, Inc.
4 Mountainview Terrace Suite 301
Danbury, CT 06810
Attn: Legal Department
Contact Us
If you have any questions, comments or concerns about this Policy or our privacy practices you may contact us by emailing us at MyPrivacy@HookedAndCompany.com, text us at 888-605-5055, or writing to us at:
Hooked & Company, Inc.
4 Mountainview Terrace Suite 301
Danbury, CT 06810
When contacting us, please include your full name, address, phone number, and email address, and indicate the specific nature of your request or inquiry.